and melissa mccarthy, too fat. and with one cover, wanted to put an end to body shaming. "plus model" wants to end shame for everybody bullied for their size. >> i wanted people to say, maybe i need to stop writing those negative things. >> reporter: the spread may show models wearing little more than high heels and jewelry. but each photo comes with a message. no one is safe from body shaming. body shaming hurts. >> to the extent women look at this. and it expands their understanding what is beautiful, that is a great thing. >> reporter: as laura johnson believes, body shaming is on the size for women large and small. >> i've been used to people telling me what they think about my body. i love myself. and i want other women to experience that same joy. >> reporter: it's an issue that made headlines earlier this month,after a viewer e-mailed lacrosse, wisconsin, tv news anchor, jennifer livingston, saying she was too fat. supporters rallied around her after she went public. >> you don't know me. you are not a friend of mine. >> reporter: and now, "plus model" magazine say